JUSTIN BOOTS ANNOUNCES NEW AUTOMOTIVE ACCESSORY

BRAND EXTENSION WITH TRENDITIONS, LLC.

(Fort Worth, Texas) - Justin Boots, the premier provider of Western footwear, is excited to announce the

launch of its latest venture into auto accessories in partnership with Trenditions, LLC, a leading

manufacturer and distributor of Western fashion accessories. The new collection aims to bring the flair

and style of the West to car enthusiasts and auto lovers everywhere.

The Justin Boots Auto Accessories collection, a highly anticipated collaboration with Trenditions, LLC,

showcases a wide range of Western-style products that feature premium quality leather and intricate

details perfectly tailored for automobile decors. The collection includes a variety of products, such as

automotive leather care, air fresheners, floor mats, steering wheel covers, automotive sunshades, key

chains, and stickers. This product assortment will range from $2.79 to $69.99.

"As a brand that celebrates the Western lifestyle, we realized that an extensive range of Justin Boots auto

accessories is an excellent way of bringing that Western flair and style into people's cars," said Mike

Moffitt, Vice President of Apparel and Accessories at Justin Boots. "We are proud to partner with

Trenditions, LLC in creating and delivering exceptional products to our customers."

With a shared passion for fashion and lifestyle, Trenditions, LLC was the perfect match for Justin Boots.

The two brands came together to create this collection that aims to bring the comfort and style of

Western boots to the world of automobile accessories.

“The partnership with Justin and their team has been incredibly rewarding,” said Jeff Pecora, President at

Trenditions, LLC, about their partnership with Justin Boot Company. “ In our discussions, we were very

confident that the Justin brand would resonate with the automotive consumer given its history and

importance. As it turns out, we have all been extremely pleased by the product line’s early retail

success.”

The Justin Boots Auto Accessory collection will be available for purchase online through the Justin Boots

and Trenditions, LLC websites in November 2023. These products will be retailed through a variety of car

accessory stores, both in-stores and online. Additionally, this collection will be showcased at the

automotive aftermarket SEMA show in Las Vegas from October 31 through November 3, 2023.

For more information about Justin Boots, please visit

JustinBoots.com.

About Justin Boots

Justin Boots is a brand of Western footwear that was founded in 1879 by H.J. Justin. The company is

headquartered in Fort Worth, Texas, and produces a wide range of boots for both men and women,

including cowboy boots, work boots, and casual shoes. Justin Boots is known for its high-quality

craftsmanship and use of premium materials, and has a reputation for being a trusted brand in the

Western footwear market. For more information, visit justinboots.com.

Facebook: @JustinBoots | Twitter: @JustinBoots | Instagram: @JustinBoots_

About Trenditions, LLC

Trenditions, LLC designs, imports and distributes a broad assortment of men’s and women’s fashion and

western accessories and apparel. The company was founded in 2004 and has grown steadily to serve

several important retail markets. Products are available in more than 1,500 chains and independent

dealers comprising more than 7,000 stores in the United States and Canada. Trenditions, LLC is

headquartered in Hurst, Texas with sales representation throughout North America. Learn more about

Trenditions, LLC at Trenditions.com.

Facebook: @Trenditions | Instagram: @TrenditionsLLC

CONTACT:

Taylor Morton,

Public Relations Manager, Justin Brands, Inc.

Taylor.Morton@JustinBrands.com

817-348-2894

Jeff Pecora

President, Trenditions, LLC

817-399-0800 ext. 101

JPecora@Trenditions.com